What is Mixed Reality ?

We explore the technologies behind the mind-expanding digital experience of mixed reality and the etiquette that shapes its use.

The bridge between physical &digital worlds.

Mixed reality is a next-generation digital experience driven by the real-world presence of ‘intelligent virtual objects,’ enabling people to interact with these objects within their real world field of view. The rise of the internet and online shopping put brick and mortar businesses at risk, ultimately reshaping the retail industry in its entirety. Mixed reality has the potential to affect the industry to a similar extent. Mixed reality technology, delivered through a head-mounted wearable display, can provide enterprise employees with the best of both the physical and digital worlds. Users gain a real-time view of actual surroundings combined with an overlay of intelligent virtual objects that allows for new interactions through gesture- and voice-based inputs.

 

How it works

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Applications

Stanford
92Y
UW WIsconsin
UW WIsconsin
Stanford
92Y
UW WIsconsin
UW WIsconsin
UW WIsconsin
UW WIsconsin
 

BENEFITS

UNIQUE & NOTICEABLE    INCREASED CONVERSION EXTENDED BRAND ENGAGEMENT    HIGHER LEAD GENERATION ELIVATED MOOD & ESTABLISH PRESENCE MORE VIRALITY    OPPORTUNITIES FOR PERSONALIZATION QUALITY IMPROVEMENT    INTERACTIVITY RETENTION